Chapter 3: Highlighting and Hiding
- Language and concepts are structured by metaphors.
- Linguistic expressions are "containers" and communication is "sending". The way we speak about our language (our language about our language) is structured around a metaphor. Ex: "Putting our ideas into words" and "Getting them across"
- People "send" messages with metaphors and then others interpret these messages based on their experiences or backgrounds of understanding these metaphors
- Structural metaphors: one concept is metaphorically structured in terms of another
- Orientational metaphors: organize a whole system of concepts in respect to one another (often have a physical basis)
- "unknown is up", "happy is up", "up-down" "in-out", etc.
- Different cultures have different values. "Bigger is always better" may not necessarily be the case in other cultures.
- Our culture seems to be mainly based on a "up and down" metaphor, up is "good", down is "bad"
- Individuals with different beliefs and values have personalized metaphors
- People use metaphors when trying to understand their thoughts and their experiences
- Ontological metaphors: reflect the kinds of purposes served
- Used to refer, quantify, identify aspects and causes, set goals, and motivate actions
- Some metaphors only have limited range of purpose
- Personification uses metaphors that give us the ability to think about things and act towards them
- An extension of an ontological metaphor
- People give human characteristics to objects so they can better understand them. If something is hard to grasp or understand, we give it a characteristic or find some common ground with the object so we can have ways of discussing it
- Metonymy: figure of speech that consists of the use of the name of one object of concept for that of another to which it is related
- ^^^ no clue what the means!
- Synecdoche: figure of speech in which part is used for the whole or the whole for a part
- ^^^once again..
- Metonymic concepts are a part of the ordinary. The way we think everyday, talk , act, interact
- Metaphors/Metyonmies are not out of random. They form a system and strucutre in terms we get by experience.
- Time is considered a moving object metaphor
- Time is stationary and we move through it
- Metaphors structure our everyday concepts
- We use metaphors everyday, without realizing sometimes
- Simple literal expressions and Idioms
- Metaphors are used to describe theories
- Theories are buildings
- Time is money
- You can attach one metaphor to another
- Metaphors are grounded through personal experience and living life
- Physical and cultural experience
- Metaphors in arguments
- Structural metaphors provide the riches source of such elaboration (ex: Rational argument is war)
- Labor is a resource and time is a resource
I'm dying to go home
Dance like no one is watching
Im dead tired
It's raining cats and dogs
The couple broke up
You just saved me a lot of time
That was a waste of time
Brightest crayon in the box
Dumb as a rock
Get your head in the game
Life is a party
I have too much on my plate right now
I'm hungry as a horse
Life is like a box of chocolates
I have to pee like a racehorse
He was so hot!
Life is a highway
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