http://www.youtube.com/watch?v=6FCDbnza30I

Chapter 3:
Conduit Metaphor Metaphor described like a package.
Ideas out into packages destined for the reader to get them out and understand them.
Highlighting and Hiding
Comprehend one aspect of a concept in terms of another

Chapter 4:
Orientational Metaphors
Does not structure one concept in terms of another but instead organizes a whole system of concepts with respect to one another.
Not Arbitrary!


Chapter 5:
Metaphor and Cultural Coherence
Deeply embedded in our culture, all things being equal, but because things aren’t equal they often conflict!
We must find the different priorities given to these values hence the conflicts among the metaphors associated with them.

Chapter 6:
Ontological Metaphor
Understanding our experiences in terms of objects and substances allows us to pick out parts of our experience and treat them as discrete entities or substances of a uniform kind. Once we can identify our experiences as entities or substances, we can refer to them, categorize them, group them and quantify them.

Chapter 7:
Personification
This allows us to comprehend a wide variety of experiences with nonhuman entities in terms of human motivations, characteristics, and activities.
Something nonhuman as human.
Each personification differs in terms of the aspects of people that are picked out.

Chapter 8:
Metonymy
Imputing human qualities to things that are not human.
A referential function, that is, allows us to use one entity to stand for another.

Chapter 9:
Metaphorical Coherence
Apparent incoherences in everyday metaphorical expressions
Contradicting?

Chapter 10:
Examples
Theories are buildings
Ideas are food
Ideas are products
Ideas are plants
Ideas are people
Ideas are commodities
………….

Chapter 11:
Partial of nature of metaphorical structures
Time is money
Metaphors are used to describe buildings
You can catch one metaphor to another

Chapter 12:
Grounding conceptual systems
Physical and cultural experience
Metaphors are grounded through personal experience
Living life

Chapter 13:
Grounded, Structural
Verbal argument has been grounded by knowledge and experience of
Physical combat